Pricing1 min read
Sizes, frames and what your buyer pays
A look at the default size and frame options in PressRun, and how they turn into the price a buyer sees on Etsy.
Every listing PressRun drafts offers a spread of sizes and finishes, so a buyer can pick the poster that fits their wall. Here is how the defaults work.
Six sizes, five finishes
The default profile covers A4, A3, A2, 12×16″, 18×24″ and 24×36″. Each size comes as a print only, or framed in black, white, natural wood or dark wood, so a buyer can match the poster to the room.
What the buyer pays
Print only is the cheapest way in, and framing is priced per size. Natural wood carries a $10 premium over the other frames. A few examples from the default profile:
- A4, print only: $15.99
- A3, black frame: $64.99
- 18×24″, print only: $29.99
- 18×24″, natural wood frame: $129.99
- 24×36″, print only: $34.99
Seeing your margin
The sale price is only half of the picture. PressRun shows the sale price and the print cost for every order, so you can see what each poster actually earns before you change a price.